Movie tourism has been a new form of new tourism, which has created a new culture to the destination and attracted a number of tourists to visit. How to market movie tourism is worth our concerning.
The movie destination has provided an the real environment for the tourists to enjoy themselves just like in the movie. There are thousands of visitors from all over the world rush into these destinations after the movie release. They can experience the feelings, memories, conceptions, ideas about the movie as well as the culture of the destination.
How to market these movie destinations? Advertising media(TV,poster,others) might be used to reach these audiences. Create a new culture of hotels and restaurants and other facilities for may enhance the tourist's experiences. What's more ,there should be a new community to operate these destination.
Movie tourism creates larger benefit to the economy,culture and society indeed. However, it creates problems as well. The original culture may be collapsed and the environment may be destroyed. We need pay attention to the sustainability when marketing these destinations.
Seminar 2: engaging visitors in mining heritage centres
The aims and objectives of mining heritage centres are likely to be purposive role,educative mission and a strong community relationship. It is reported that government funding,"breaking even" and volunteers are the main sources of income.
How to market the mining heritage centres? There are several ways:
- membership schemes
- maintaining especial relationship with the local community
- targeting of schools
- targeting of enthusiasts
- co-operation with travel trade
- diversified products edutainment
- branding
The article identified these important market segments:
local/regional communities
- community agencies and leaders
- exhibitions
- volunteers
- events
- outreach activities
- facilities
schools
- counter-cyclical availability
- liaison with teachers
- synergy with the curriculum
- learning resources
- out of school activities
heritage enthusiasts
- specialist media
- personal selling
- co-operative marketing opportunities
- wider networking
cultural tourists
- promotional partnerships
- marketing facilitation
- travel trade contacts
marketing edutainment(education & entertainment)
- events
- using the grounds
- venue hire
- museum shops
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