study report:tourism management

Seminar 1: Marketing movie tourism

Movie tourism has been a new form of new tourism, which has created a new culture to the destination and attracted a number of tourists to visit. How to market movie tourism is worth our concerning.

The movie destination has provided an the real environment for the tourists to enjoy themselves just like in the movie. There are thousands of visitors from all over the world rush into these destinations after the movie release. They can experience the feelings, memories, conceptions, ideas about the movie as well as the culture of the destination.

How to market these movie destinations? Advertising media(TV,poster,others) might be used to reach these audiences. Create a new culture of hotels and restaurants and other facilities for may enhance the tourist's experiences. What's more ,there should be a new community to operate these destination.

Movie tourism creates larger benefit to the economy,culture and society indeed. However, it creates problems as well. The original culture may be collapsed and the environment may be destroyed. We need pay attention to the sustainability when marketing these destinations.


Seminar 2: engaging visitors in mining heritage centres

The aims and objectives of mining heritage centres are likely to be purposive role,educative mission and a strong community relationship. It is reported that government funding,"breaking even" and volunteers are the main sources of income.

How to market the mining heritage centres? There are several ways:

1. membership schemes
2. maintaining especial relationship with the local community
3. targeting of schools
4. targeting of enthusiasts
5. co-operation with travel trade
6. diversified products edutainment
7. branding

The article identified these important market segments:

local/regional communities

• community agencies and leaders
• exhibitions
• volunteers
• events
• outreach activities
• facilities

schools

• counter-cyclical availability
• liaison with teachers
• synergy with the curriculum
• learning resources
• out of school activities

heritage enthusiasts

• specialist media
• personal selling
• co-operative marketing opportunities
• wider networking

cultural tourists

• promotional partnerships
• marketing facilitation
• travel trade contacts

marketing edutainment(education & entertainment)

• events
• using the grounds
• venue hire
• museum shops

the first class of MA TM

It's very lucky that our classroom of this semester. Our classroom is in graduate centre, the strange building! There are 2 lectures and 1 seminar today. 7 hours study!

Steve is my module leader.(So many Steves in my life! But I like my teacher Steve in the academic course!) However, the problem happens. I can't catch up his speed! He speaks too fast,and the voice is smooth which makes me easy to sleep! Terribly, I can't concentrate on what he say. Evenly bad, I sleep in front of him for 20 minutes! Oh my GOD!

How can I deal with my future study in this case? It's my problem! I have to change this situation!

So after the class, I talk to Steve. I say sorry to him and tell him my problem, I want to solve this problem. To my glad, he is very kind to comfort me. He ask me to remind him to speak slowly next time. Further more, he tells me how to do well in this module! I become to like this Steve! My problem is solved. Once I like the teacher, I will pay attention to what he say. I can study hard and do well in my study! I am not worry about my MA study now! I know I have strength to fly!

Thanks GOD!

the first class of MA STP

Due to the heavy snow, we didn't finish our class. Actually, I was very happy to have a rest in the afternoon and play the snow! I haven't had a rest since last week! It is a good chance for me to adjust myself to the new MA study.

The classroom is lack of fresh air,which makes me tired. However, Graham's presentation attracts my mind. It appears that I like his teacher and his teaching.

There are 14 students in my class, to my interest, we are from 12 countries. We are international class. It is easy to find out different ways of thinking a problem from different cultures of us after our discussion of the sustainability. It is really very interesting.

To sum up, it will be more interesting things happen in the following study. I really enjoy this module!

self-study:subject exam paper search

As you know, I will study MA International Tourism Management in the following year. I search the library website to find my subject exam paper .

To my disappointed, I can't find my modules paper that I will learn. Finally, I print "tourism", to my exciting, I find some relative modules exam paper!

After skinning the exam paper, it's interesting to find that the exam type is similar to my exam type in my country. However, the exam is a little difficult for me for it need huge subject knowledge.

What do I do to prepare myself to my future study? I recognise that every topic in the exam is the main topic in that module. What I have to do is to focus on the main topics that the teacher ,the books,the Internet mentioned. What's more, I have to discuss the topics with my teacher and classmates so that I can get more knowledge and create my ideas on that topics.

self-study: "Internet Detective" tutorial

Today, I use the "Internet Detective" tutorial to learn more about doing online research for academic work at http://www.vts.intute.ac.uk/detective/index.html

The following messages are my answer of exercises in learning:

the good, bad,ugly

Quiz
Q1. What is the traditional quality control system for work published by academics?
Peer review

Q2. You've just been set an assignment. Where should you start looking for sources?
The library web site

Q3. What should you do if you are unsure whether a web site you are thinking of using as a source for your work is genuine?
Leave it out of your work

try and crack this case ...
Take a look at the eSharp journal [ http://www.sharp.arts.gla.ac.uk/ ] (Open the link in a new window, or use the live link below)
Q1. What does the URL suggest about this journal?
They are based at a UK university

Q2. Is this journal ...
An academic journal?

Q3. Is the journal peer reviewed?
Yes

get on the case with some search engine results ...
Search for Global Warming
a) Global WarmingDispelling myths of global warming by exposing flawed economic, scientific, ... Peyton Knight of the National Center for Public Policy Research responded, ...www.globalwarming.org - 75k - 17 Jan 2006
b) Global warming - Wikipedia, the free encyclopedia'Global warming' is a specific case of the more general term 'climate change' ... her survey of 928 peer-reviewed scientific abstracts on climate change ...en.wikipedia.org/wiki/Global_warming - 98k - 17 Jan 2006
c) The EPA Global Warming Kids PageFocuses on science and impacts of global warming or climate change, and onactions that help address global warming. Features games, events, and links to ...www.epa.gov/globalwarming/kids/ - 10k
d) Journal home : NatureNature is the international weekly journal of science: a magazine style ... news@nature.com ...www.nature.com/nature/ -

Q1. Supporting your research
Which of the above sites would you choose to look at first if you were looking for articles to support your dissertation research?
Journal home : Nature

Q2. Helping with homework
Which of the above sites would you choose to look at first if you wanted to help your 12-year-old cousin with his homework?
The EPA Global Warming Kids Page

Identity Parade
Which of these web sites is the real web site for the American White House? (links should open up in a new window)
http://www.whitehouse.gov/

keep the right side of the law

Q1. The Penalties of Plagiarism
What could happen to a student who is found guilty of plagiarism?
They fail that essay completely.

Q2. Plagiarism
Which of the following would you consider to be plagiarism?
Cutting and pasting a few paragraphs from a web site into your work.
Taking information from a web site and using a thesaurus to put it into your own words (paraphrasing) and then into your work.
Stating a piece of information in your work that is common knowledge.
Putting information from a web site into your work in quotation marks.
Paraphrasing information from a web site in your work and citing and referencing the source.
Working together with your friends to find web sites for your essay.

Q3. Copyright
If a web site does not have a copyright symbol © you can copy information, ideas or images from it for use in your own work and you do not need to say where you found them.
False

Q4. Citing and referencing
What information do you need to give in your reference to a web site?
The URL of the web site
The year of publication
The name(s) of the author(s)
The name of the web site
The date you accessed the web site

Q5. Citing and referencing
Which of the following shows a correct example of a reference to a web site using the Harvard style?
WALKER, A., 2002. WTO falls victim to spoof web site. British Broadcasting Corporation [online] [cited 5/12/05]

My family in China

my family

my dear Dad!

my brother

My lovely fat cat! Haha!

self-study: Weblearn--presentation

According to the course plan,we are required to give a presentation next week. In order to prepare well, I learn how to give a presentation through the weblearn today.


After self-study, I would like to give some summaries on presentation.


personal factors:

• If you are the sort of person who is unnerved by speaking in public, then you should remember this: the listeners are on your side.
• maintain eye contact with the audience
• Make sure everyone can hear you, and see any visual material you are using. If in doubt, ask. (The inevitable response to ``Can everyone hear me?'' is ``Pardon?''. This is not altogether a bad thing; people always laugh even though they've heard it before.)
• If appropriate, ask questions of the audience.
• If people in the audience look blank, ask if you need to explain something again. No-one ever says `yes', but people like to be asked.
• The occasional joke can be quite useful, provided it is in context. You should probably not rehearse jokes into your talk, as they will sound contrived.
• Smile

Structure and planning :

• 10% - 20% introduction;
• 60% - 80% main body of talk;
• 10% - 20% conclusion or summary.

timing:

• talk a bit faster;
• miss some material out and skip to the end;
• a combination of both the above.

Preparation:Practice makes perfect!

Computer and video displays :control the sidles by yourself

Visual clich:

• human figures pointing to things on slides;
• text dropping into place or sliding around;
• slides fading into one another;
• slide changes accompanied by a fanfare or other audio effect;
• animated bullet points.

I hope these information can help you!